NFT Utility & Royalties
NFTs can deliver access, rewards, and ongoing royalties for creators. You'll learn common utility patterns and the realities of royalty enforcement.
Who Is This For?
- •Creators designing NFT collections
- •Collectors assessing long-term value of NFT projects
Learning Objectives
- 01List utility patterns beyond static art
- 02Explain how royalties are set and enforced
- 03Evaluate sustainability of NFT-driven communities
Utility Patterns
NFTs aren't just JPEGs. The most successful projects offer real utility that makes ownership valuable beyond speculation.
Explore Utility Patterns
Access & Membership
NFTs that grant entry to exclusive communities, events, content, or experiences. Holders get benefits non-holders cannot access.
STRENGTHS
- ✓ Creates genuine community
- ✓ Ongoing value beyond art
- ✓ Network effects strengthen over time
- ✓ Token-gating is technically simple
CHALLENGES
- ! Value depends on community quality
- ! Must continuously deliver value
- ! Holders may not engage
- ! Exclusivity can limit growth
Utility Pattern Quick Reference
| Pattern | Sustainability | Effort | Best For |
|---|---|---|---|
| 🔑 Access | High | Medium | Communities, creators |
| 🎮 Gaming | Medium | High | Game studios |
| ⭐ Loyalty | Medium | Medium | Brands, protocols |
| 🎟️ Tickets | High | Low | Events, venues |
| 🪪 Identity | High | Low | Credentials, DAOs |
Royalties in Practice
Royalties promise creators ongoing income from secondary sales. But the reality is more complicated than the promise.
How Royalties Work (In Theory)
Creator Sets %
When deploying the NFT contract, creator specifies royalty percentage (typically 2.5-10%) in metadata or contract.
NFT Gets Traded
When someone buys the NFT on a marketplace, the marketplace reads the royalty setting.
Creator Gets Paid
If the marketplace honors royalties, it automatically sends the % to the creator's wallet.
The Problem: Enforcement Is Optional
Royalties are not enforced at the protocol level. They're just metadata that marketplaces can choose to respect or ignore. In 2023, most major marketplaces made royalties optional or reduced them to attract traders.
Royalty Reality Calculator
See how much creators actually receive on different marketplaces:
Emerging Solutions
Operator Filter Registry
Smart contract that blocks transfers to marketplaces that don't honor royalties. Creators can choose to enforce it.
EIP-2981 Standard
Standard way to signal royalty info on-chain. Marketplaces can read it, but still aren't forced to honor it.
⚠️ Creator Reality: Don't rely on royalties as your only revenue model. Build products, services, or experiences that generate value regardless of marketplace policies.
Evaluating an NFT Project
Before buying or creating an NFT collection, use this framework to assess sustainability and quality.
Project Evaluation Checklist
For each criterion, mark if it's a green flag, red flag, or unknown:
Is the team doxxed with verifiable track record?
Are promises realistic and technically feasible?
Does the utility already exist or is it just promised?
Is treasury/royalty usage transparent?
Is the community healthy and engaged?
Is art/metadata stored securely (IPFS/Arweave)?
Community Health Indicators
Healthy Signs
- • Organic discussion about utility
- • Diverse holder distribution
- • Regular team updates
- • Constructive criticism allowed
Warning Signs
- • Only price discussion
- • Heavy whale concentration
- • Sporadic communication
- • Echo chamber vibes
Red Flags
- • Dead chat / bot activity
- • Team gone silent
- • Mass selling by insiders
- • Criticism gets banned
Common Mistakes & Gotchas
Even experienced collectors fall for these traps. Stay vigilant:
⚠️ Golden Rule: If a project's value depends entirely on floor price going up, it's speculation, not utility. Look for projects that deliver value even if the price stays flat.
Knowledge Check
Let's see how well you understand NFT utility and royalties.
Name two types of NFT utility:
Why might royalties fail to pay out as expected?
What should you check about an NFT's contract before buying?
What is an 'operator filter' in NFT royalties?
Which is a green flag when evaluating an NFT project?